We spend a lot of time trying to anticipate the needs of the public, but we have not spent enough time asking them what they need. Certainly we have asked and gotten a great deal of anecdotal information; However at this point point we are ready for more. Recently several members of the web team met with some of Denver Public's web team. They were kind enough to share with us some of the research that they had done as well as some insight on research effective research methods. Our plan is to conduct several focus groups with varying population types. Additionally we will be conducting surveys online and offline. The Communications Department will aid us in drafting, and conducting our surveys as well as and analyzing the results. Our wish is to create a web presence that supplies our patrons with the information that they want form us, and allows them to access and interact with us in a method that suits them.
Tuesday, July 3, 2007
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