Tuesday, December 11, 2007

teens and databases

go together like......oil and water! i had the privilege to barge in on the KO teen advisory board meeting to talk with 8 lively adolescents about databases. ranging in grade from 7th to sophomore and representing both Cherry Creek and Littleton schools, it was a good mix.

findings:


  • used school databases (yea! someone's telling them to!)
  • relied on teacher recommendations for websites or sources
  • didn't know we had databases :( but would possibly remember to use them in the future now that they knew
  • liked the history databases over the Student Resource Center for the graphics (what looks good must also be good)
  • liked the accessscience database over the Student Resource Center for the same reason but more so. one student recognized the McGraw Hill name and associated it with his school textbook = quality
  • most rated the all of the databases highly but for different reasons

    suggestions:
  • give more prominence to the databases ("put it on the home page in flashing lights so i'll remember to use it")
  • advertise in the school newspapers
  • let teachers know


i always get energized when talking with teens. they definitely have opinions and are a multi-talented group of up and coming voters! consider this post an open invitation for ideas about how to market databases to teens....or to any audience, for that matter!

stay warm/drive safely!


1 comment:

Anonymous said...

i am just so glad that the new teen page will highlight these resources that in a teen-friendly manner. so often why teens do not connect with resources available on any given website is because it is not marketed/presented to them affectively, in the manner they are used to accessing information.

our new site shows our willingness to really reach out to teens. i applaud DS for getting this together for 2008!