findings:
- used school databases (yea! someone's telling them to!)
- relied on teacher recommendations for websites or sources
- didn't know we had databases :( but would possibly remember to use them in the future now that they knew
- liked the history databases over the Student Resource Center for the graphics (what looks good must also be good)
- liked the accessscience database over the Student Resource Center for the same reason but more so. one student recognized the McGraw Hill name and associated it with his school textbook = quality
- most rated the all of the databases highly but for different reasons
suggestions: - give more prominence to the databases ("put it on the home page in flashing lights so i'll remember to use it")
- advertise in the school newspapers
- let teachers know
i always get energized when talking with teens. they definitely have opinions and are a multi-talented group of up and coming voters! consider this post an open invitation for ideas about how to market databases to teens....or to any audience, for that matter!
stay warm/drive safely!
1 comment:
i am just so glad that the new teen page will highlight these resources that in a teen-friendly manner. so often why teens do not connect with resources available on any given website is because it is not marketed/presented to them affectively, in the manner they are used to accessing information.
our new site shows our willingness to really reach out to teens. i applaud DS for getting this together for 2008!
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